Service Provider Essay Example for Free

Service Provider EssayObjectiveThe objective of this report is to consider the Service Provider named, StarHub and its success towards providing sincere supporter and being popular among the capital of Singapore Consumers. To identify the factors that contributed to the success of StarHub using swot analysis.BackgroundStarHub Limited is tele discourse Service Company and is Singapores salutaryy-integrated info communication Company. StarHub Limited also provides early(a) communication serve like Mobile Network Services, Digital Cable Services, and Internet supporter for some(prenominal) consumer and corporate markets. It holds the second position in Mobile Operator Service and it has the swift two-way High-Speed Downlink Packet Access (HSPDA) and agile network that has fastest network speed that gives up to 21Mega bit per second (mbps) with the help of the new 3G mobile telephony communication protocol engineering. StarHub has this Hybrid Fiber-Coax (HCF) network which satisfies the consumers by providing multi-channel railway line TV go which includes High Definition television and on-demand services.It also provides Internet services in the form of Residential dial-up lucre service and broadband cyberspace via cable. It also provides mobile broadband where anyone can use it anywhere they want with network coverage. It spargons Ultra High broadband speed to its consumers. StarHub also provides digital vocalize service via cable with superior clarity. StarHub is the fast-rising challenger in the Singapore telecommunications Industry, placing second behind former government monopoly Singapore Telecom (SingTel). StarHub is also that markets only telecommunications sort treetopable of providing the full range of telecommunications services, combining fixed and wireless telephone networks, cable television service, and broadband.ScopeThis report covers the analysis of Starhub Service Provider. It also covers the services given by the telecom munication services in Singapore and History of StarHub over the 10 Years. Surveys ar done to collect data information of communication service consumers.Methods of enquirySurveys are given to Consumers to get the opinion on the service they getfrom StarHub. Finding out the factors through the surveys which contributed to the success in acquiring good reputation among the consumers in Singapore.2.1 Management History Of StarHub.ManagementSingapore Government decided to liberalise the telecommunication sector by 2000. The 49% cap on foreign ownership of public telecommunications forget be lifted and will give room for newcomers. StarHub was formed in April 2000. StarHub was given the license to deliver fixed network and mobile service on 7 May 1998. It was formed officially formed with Singapore Technologies Telemedia, Singapore Power, British Telecom and Nippon wire and Telephone (NTT) having the major shares in it. At the same time 2 separate telecoms were formed, SingTel M1 (Mobile 1).Till then it was only providing mobile services. StarHub manage to sign agreement with 16 countries including china, USA and United Kingdom for its roaming services which even brought to a greater extent(prenominal) consumers to them. StarHub further pay offed by winning the citys 3G cellular phone licenses. During the percentage point from 2003 to 2009, StarHub manage to develop in mobile services further.StarHub was the first mobile operator to launch Blackberry which is wellhead known for its Smartphone service like e-mail, weather vane browsing and other wireless data access. Wireless data services were even further developed by StarHub. By the end of 2009, StarHub was the first mobile operator in Asia to launch HSPA+ service having a high download speeds across nationwide. StarHub manage to get the License for Internet Service Provider and crossroads force with CyberWay service provider which was the first profits industry in Singapore and was announce as Star Hub Internet on 3 Dec 1999. On the same day itself, a free surf plan was announce in conjunction of the new service provided and it became too popular that more than 180,000 raft signed up for the surf plan less than few months. Consumers could surf the internet for via dial up and pay only normal local charges. In the year 2000, StarHub merged with Singapore Cable Vision which is the only paid TV media entertainment in Singapore. Due to the merger, it obtained the SCVs cable television unneurotic with the broadband internet access operations.In 2005, StarHub online was formed to provide broadband internet service. Both services came under StarHub. StarHub cable TV also manages to develop over the years. They had more mountain subscribing to their service as the number of channel had start to increase and there were more variety channels to watch. Digital Television service was brought in 2004 and 11 interactive channels were added in. This made a tremendous change in subscription s to their TV services. And now StarHub is the first service provider that provides with High Definition Television (HDTV) service and has 6 High definition channels. StarHub Launched the Maxonline plan where it is the connected 24 hours and has unlimited access to internet.They provided plans which suited for heavy and shed light on users of internet. For light users, it came up plans like flexi surf where you pay as you use. Consumers only address a leak to pay what they use for.It had the fastest download speed in Singapore when the MaxOnline Ultimate was launched. Now it provides 1Giga Bit Per Second (gbps) in concert with the Next Generation National Broadband Network.2.2 ComparisonIn Singapore, We suffer 3 main telecommunication service providers which are StarHub, Singtel and M1. All have been a rising challenger to one another in a way with the service they have been providing for the early(prenominal) years. First we are dismissal to compare what services they provide which defer from one another. These are the services provided by these service providers in a compend in the table below.ServicesProvidedhttp//www.investorcentral.org/i/logo_starhub-a.gifhttp//topnews.com.sg/images/singtel_logo111.jpghttp//blog.elyius.net/wp-content/uploads/m1-singapore-logo.jpg Mobile Service-Prepaid ServiceMobile Service- Postpaid ServiceBroadband Service- Home( Fixed)Broadband Service- MobileDigital TV servicesHome Fixed Line Service2.3 Further AnalysisFrom the above table, we could clearly see that M1 lacks in a Digital TV service where other service provider provides. Only StarHub and Singtel provide the Digital TV service. Another recent service just provided by M1is the Home Fixed Line Service, marrow there were 2 services which M1 wasnt providing before. But all the services are rather more similar if compared with one another which they are providing now. afterward seeing, the table you would have known the services provided is the same, we acquire to crush further to see which service provider has better recognition among the consumers. Since our main focus is on communication services as a unharmed we shall remove M1 from the comparison as it doesnt provide Digital TV service. So I would be comparing within StarHub and Singtel about their services.I have done some surveys using www.monkeysruvey.com using that I have collected some data from 80 people for my inferences. From the pie chart and bar graph below, we can clearly see that StarHub managed to dominate the graph by having 44% of the people surveyed using StarHub service. By feeling at this, near we could estimate that StarHub is dominating the communication service industry in this Singapore. Followed by the Singtel which has 35 % and M1 21% from the people surveyed. I am going to explore the factors that contributed to this high percentage of StarHub consumers in Singapore.Survey on StarHub Consumers and other Consumers. revel Select the appropriate Answer.Which se rvice provider do you take up to?StarHub b) Singtel c)Mobile 1(M1)Please proceed to the rest of the questions if you have selected a above.Which Service have you subscribed to?Mobile b) Cable TV c) Internet d) All services.Rate the Service presumption by StarHub.Very Satisfied b) Satisfied c) Neutral d) Not Satisfiede) Very Not SatisfiedReasons for choosing StarHub?a)Cheap b) Good service c)Recommendationsd) All of the above Would you cheer StarHub to others?Yes b) No2.4 Factors ContributedWe know that In order to be outstanding from one another we should have certain distinct characteristics or talent which differs from other people. This is human face we have to explore How StarHub manage to obtain goodrecognition among the consumers in Singapore even when there are other communication service Providers in Singapore. In order to be outstanding among the communication service providers they must be really competitive with other Service Providers. Getting updated with latest tec hnology and offering services that go together with the latest technology. StarHub which follows this always provides its customers with up to date network service to serve them better. Also means that StarHub is readily useable for changes and anticipate them accordingly. For example, when internet usage was getting high in Singapore like surfing the net and online gaming increases they manage to help this consumers by having the highest internet download speed in Singapore. This made many consumers who prefer to be fast get earned to their service.Next would be the fictitious character of service. From the Survey I have done, below we can clearly see that StarHub provides with good service to the customers.service.PNG Higher percentage surveyed that their service is above average. StarHub has a very good recognition with their quality of service. They have a very coordinated system, which doesnt have any severe problems and miscommunications. They provide 24 hrs customer servic e hotline, where people can bitch them 24 hours regarding their queries faced and technical difficulties, which makes consumers more accessible to them whenever they want. Next would be their promotions, which attract the customers to take their service up. They provide more promotions bundle services together so that consumers will take all the services together paying at a cheap price which eye catching for the customers. Hubbing promotion, where consumer will be subscribed to all 3 services at a cheaper rate compared subscribing to one service by one.From the survey done we can conclude that consumers with the higher percentage of 80% saying that their services charged at cheaper and worth it price. StarHub has done well in this area trying to attract the customers by providing its consumers cheaper services. Referring to this graph, we could roughly estimate that StarHub manage to get most of its consumers to subscribe to all its services. We can somehow conclude that the promo tion above was effective after all in a way. StarHub also doesnt focuses on getting new customers always but also tries to keep his current consumers by rewarding them by cock-a-hoop discounts to when they re-contract or waiving certain fee charge if they subscribe. They also have this points system feature, where the customers can redeem things inreturn without paying full money for it. They also provide vouchers which can be used to re-contract their subscription with them without paying any fees.StarHub also gives birthday treat by grownup free taproom and vouchers on their customers birthdayreawrds.PNG StarHub have managed to attract new customers by giving them attractive promotions and cheap service. And as promise they also manage to give good service quality from the survey done. With good service provided, they also provide with reasonable cheap price which is really eye catchy for the customers. They also focus on attracting new customers and at the same time they also provide the current customers with good incentives making sure that they still prefer their service compared to other service providers.Customers satisfied with StarHub Service would tend to recommend the service and share the experience with their friends. With satisfied recommendations by friends People subscribe to the services also. This could be one of the reasons why it contributed 20 % to the graph above (4) on reasons for choosing for StarHub. We have explored certain factors on how StarHub manage to attract customer and the possible reasons on why they chose them. Next, we were going to analyse StarHub using SWOT analysis.3.1 SWOT Analysis3.11 StrengthsStarHub strengths had made them a successful communication service provider. The strengths have enabled it to be successful and popular among the consumers in Singapore. virtuoso of it would be anticipating changes, as it becomes more and more competitive in the telecommunication industry its able to come up with new promotin g ideas. StarHub manage to come up with new and innovative ideas on the service they give. For example, they were the first service provider to come with per second billing for outgoing calls and all day free inbound calls. This idea even boosted the service provider market. More people chose StarHub ascribable to this reason. This is not the one idea they came up with, they were the first service provider who came up with unlimited internet access. This attractive idea of theirs had a huge jump of consumers subscribing to them. StarHub has this strength where many consumers preferred StarHub Services. Another good example would be when other communication services adapt their ideas to the services StarHub has to come up with more new innovative ideas.When all services were the samein all 3 communication services, StarHub manage to come with new idea with student Plan with an unlimited SMS service. When all the internet services provided by all providers were also the same, it cam e up with the highest and fastest internet service. They neutered to changes well and reacted to accordingly. Another important strength would be StarHubs 24 hours customer service. With its 24 hours customer service part consumers and seek help anytime they want. All their problems can be addressed anytime they call the customer service. With this, consumers will feel more secured as there are people to support them with any kind of problem whenever they face. This would help the consumers to build trust on the service provider since they are assisted anytime. Next would be interactive. StarHub has Facebook which support in connecting with all the people who have subscribe to their service.As most us know Face is becoming a the most popular neighborly networking platform. StarHub uses this chance, to interact and have a better communication with the customers. People who cannot get through their customer service they can get their queries answered at facebook. StarHub also fos ter their service in the facebook so that everyone can see. Another interesting strength would be their Hub club and Platinum Club member scheme. This scheme is basically for those who subscribe to all their services will be provided certain discounts and special privileges. With this it helped StarHub to serve the customers better. With this discounts given more people preferred to treated specially by giving discounts.3.12 WeaknessStarHubs weakness would be due to its one of its strength. When StarHub always come up with new attractive services these ideas would be adapted by communication service providers. Not only have other Communication service providers done that, in order to maintain the same direct of other service providers, StarHub also adapts certain ideas from them. So due to this adaptation of ideas from one another to stand in the same level, StarHub needs to come with more so that they can be more outstanding from the rest. Coming with ideas isnt easy they have to consider certain factors at the same time. For example they have to come with ideas so that the company doesnt make any loss but at the same time coming up with ideas with their current resources to attract and retain its current customers at the sametime. StarHub tries to make its new customers and existing customers at the same time. No questions to ask regarding about this.But when we really analyse this more in detail, we can say StarHub places most of its emphasis on attracting new customers. Equal emphasis isnt given to both the sides. With this they have a chance of losing their existing customers. For example, for those who port over their mobile line to StarHub from other service providers were given $200 off any mobile phone they take and will be given whatever discount or fee waived for new sign up while for existing customers when they want to re- contract they are not given this privileges but only given vouchers that do not exceed the amount.3.13 OpportunitiesStarHub h as explored his opportunities well in telecommunication industry. When technology gets improved, it takes this chance to further more improve the service with the help of new technology. For example, it was the first to launch the 3G mobile service in 2004. It maximized the technology by providing the most 3G coverage around the whole Singapore and providing with the fastest HSPDA mobile internet speed up to 21Mbps. And also when Next Gen NBN service was out, StarHub made use of this and provided consumers with more faster and effective internet service. Another opportunity was for it to interact with customers and knowing what they want. As I have stated above of StarHub connecting themselves with the consumers through facebook social networking. Through facebook, consumers can ask the queries that need to be clarified. Consumers will also give ideas on how to improve their service and will give suggestions for them.From these, StarHub would roughly know what the issues that need t o be solved are and know what the consumers really want. This helps StarHub to understand and provide service accordingly to reach the consumers standard and needs. When consumers needs are met, they would prefer more of StarHub service. StarHub manage to explore more of opportunities on the services they can provide. When StarHub merged with Singapore Cable vision with the cable services they also provided internet service. Providing 2 services due to the merger. These are some of the opportunities of StarHub.3.14 ThreatsAs this is competition based on Singapore, the only two threats faced would be Mobile One and Singtel communication Service Providers. As most of theservices provided by them are similar, StarHub has to do things making sure that they are outstanding among all the communication service providers. They must conquer well in most important 3 areas which will be Price, service quality and service they provide.3.15 SuggestionsMy suggestion for StarHub would be really an alyzing the consumer needs. For example, would be the lack of condition for the existing consumers. The only provide more attention on attracting new customers. May be they could also give similar privileges to the current existing customers where everyone will be treated equally and will be fair, at the same sometime not having loss. Another suggestion could that, since its a very largish company and they have many customers they could provide larger customer service serving customers as not all queries would be solved once they call. near of the consumers hate waiting, thus having more people in customer service consumers will have their queries solved immediately and with les waiting.